Drick stora bryggeriets öl
Eng. "Drink the Big Brewerie's beer"
- Swedish beer poster
- Year: 1895
- Artist: Kreuger, Nils (1858-1930)
The history of the poster
This poster is an advertising poster for beer. The advertising was a successful campaign that turned to beer drinkers who lived in Stockholm the late 1800s. The brewery that the advertisement concerns is called the Big Brewery. It was one of the largest breweries in Stockholm at this time. The brewery started in 1890 and was located at Hornsberg on Kungsholmen,
The advertising poster is one of several motifs that the Big Brewery ordered from a company called "Artistic posters". This company had the ambition to advertise with quality. They were inspired by the poster art in France that was fashionable.
In Sweden, during that time, "real" artists were hired to create images with artistic qualities. Artist is Nils Kreuger. He was already a very famous artist and creator of his time. His more common motives were Swedish landscapes.
the image makes it move to a different century than the 19th century when the poster was created and published. The man in the picture appears to represent a man from the 17th century. The hat on the sneak and a large foamy glass of beer in the hand make this vintage poster a delight to the eye. During the 17th century Sweden was a great power. Perhaps something that at this time was perceived as positive and that one wanted to use in this advertisement?s to represent and man from the 17th century. The hat on the sneak and a large foamy glass of beer in his hand showed the vintage poster to a delight of the eye. During the 17th century Sweden was a great power. Maybe something that the high rise of this time is as positive and that one wants to use this advertising?
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