Do your duty.. sign on the defense loan

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Product Description:
  • Gör din plikt.. teckna på försvarslånet

          Eng. "Do your duty.. sign on the defense loan"

  • Swedish military poster
  • Year: 1940
  • Artist: Unknown
  • Sizes: Small (21x30cm/8,27x11,81"), Medium (30x42cm/11,8x16,5"), Large (50x70cm/19,7x27,6") and XL (70x100cm/27,6x39,4")

The story of this poster


Defense loan / War bonds
To finance the military build and mobilization and Sweden's preparedness during world war two, a large amount of funding was needed. The state solved this by issuing defense bond loans with common people as a target group.

The first loan was put into effect on April 29, 1940. On the same day, Finance Minister Ernst Wigfors gave a speech to the nation urging the Swedish people to sign defense bonds. Wigfors mentioned in the speech that "the taxes, or even increased taxes, were not enough to fund the preparedness". He asked the entire Swedish people, especially those who normally did not invest money in bonds to do so.

It turned out that the Swedish people obeyed this appeal from the state and showed a very great willingness to sacrifice. By the end of the first financing round, bonds for 794 million had been sold.

After that came more defense loans and more advertising campaigns. The poster was one of those launched in the first defense loan campaign and featured a soldier appealing to the people to do their duty and buy defense bonds. The campaign was successful and this poster was probably one of the contributing reasons for the success.

Always at Worldwarera

  • We print our own posters in Sweden
  • Unique posters
  • Printed on 190 g premium paper

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"We deemed gas warfare as being utterly insane since, in view of Allied superiority in the air, it would not be long before it would bring the most terrible catastrophe upon German cities, which were completely unprotected."
- Albert Speer
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